At News Today, we are committed to maintaining the integrity and quality of our content while providing valuable advertising opportunities. This Advertisement Policy outlines the principles and guidelines we follow for all advertisements on our website.
1. General Principles
- Transparency: We believe in clear and transparent communication with our readers about the nature and source of advertisements. All ads must be clearly distinguishable from editorial content.
- Relevance: Advertisements should be relevant to our audience and should enhance, not detract from, the user experience.
- Integrity: We maintain editorial independence and integrity. Our editorial content is not influenced by advertisers.
2. Acceptable Content
- Accuracy: Advertisements must be truthful and not misleading. Claims must be substantiated.
- Appropriateness: Advertisements must be appropriate for a general audience.
- Non-Discrimination: Advertisements must not discriminate against or degrade any individual or group based on race, ethnicity, national origin, religion, gender, sexual orientation, disability, or any other characteristic.
3. Prohibited Practices
- Misleading Ads: Ads that deceive or are likely to mislead our users, including but not limited to false claims, bait-and-switch tactics, or unsubstantiated health claims.
- Malware and Security Risks: Ads must not contain malware, spyware, or any software that could harm users’ devices or compromise their privacy.
- Intrusive Formats: We do not accept ads that significantly disrupt the user experience or large interstitials that obscure the content.
4. Placement and Labeling
- Separation from Editorial Content: Ads must be clearly distinguishable from editorial content through appropriate labeling such as “Advertisement”, “Sponsored”, or “Promoted”.
- Sponsored Content: Sponsored content must be clearly labeled to inform readers of the sponsor’s involvement. Such content must still adhere to our standards of relevance and accuracy.
5. Data Usage and Privacy
- Compliance with Privacy Laws: Advertisers must comply with all applicable privacy laws and regulations, including GDPR and CCPA.
- User Data: Advertisers may not collect personal information from our users without explicit consent and must clearly state how any collected data will be used.
6. Third-Party Advertisements
- Third-Party Networks: We may use third-party advertising networks to display ads on our Website. These networks may use cookies or similar technologies to serve targeted ads based on users’ browsing activities.
- Review and Approval: All third-party ads are subject to review and approval by News Today to ensure compliance with our policies.
7. Review and Approval Process
- Submission: Advertisers must submit all ads for review before they are displayed on our Website. This includes ad creatives, landing pages, and any related content.
- Approval Criteria: Ads are reviewed for compliance with our policies on accuracy, appropriateness, non-discrimination, and technical standards.
- Rejection and Appeals: If an ad is rejected, the advertiser will be notified with an explanation. Advertisers may appeal the decision by providing additional information or making necessary changes to comply with our policies.
8. Updates to This Policy
We may update this Advertisement Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify advertisers of any significant changes.
Contact Information
If you have any questions or concerns about this Advertisement Policy, please contact us at info@news-today.net.